Importance of brand equity as a credence cue amid the health crisis: Evidence from the restaurant industry
- 4:20 PM - 4:40 PM
This Department of Apparel, Events and Hospitality Management seminar, hosted through the College of Human Sciences, will examine brand equity on consumer perceptions of restaurant industry businesses during the recent health crisis.
Have a research seminar to share with the Iowa State University research community? Fill out the OVPR’s campus-wide research seminar calendar submission form, which can be found here. Questions about submitting seminar information should be directed to Research Success Coordinator Tyler Stricker at firstname.lastname@example.org.