While arts and cultural organizations across the U.S. have increasingly prioritized diversifying their customer base, many struggle to know if their efforts are moving the needle. Findings from a new study, published in the Journal of the Academy of Marketing Science, may be able to help. The researchers tracked changes in the racial makeup and income…

Thomas Iadecola worked his way through the title of the latest research paper that includes his theoretical and analytical work, patiently explaining digital quantum simulation, Floquet systems and symmetry-protected topological phases. Then he offered explanations of nonequilibrium systems, time crystals, 2T periodicity and the 2016 Nobel Prize in Physics. Iadecola’s corner of quantum condensed matter…

City lights that blaze all night are profoundly disrupting urban plants’ phenology – shifting when their buds open in the spring and when their leaves change colors and drop in the fall. New research coauthored by Iowa State University Associate Professor of Environmental Science Yuyu Zhou shows how nighttime lights are lengthening the growing season…

The majority of heart attacks and strokes in the world are ischemic, meaning a clot or buildup of plaque in an artery prevents oxygen-rich blood from reaching cells in the heart or brain. Blocked for too long, tissues die. But similar to the way exercise helps muscles adapt to more strenuous workouts, a growing number…

Iowa State University plant breeders and researchers are working to develop a new crop suited for the plant-based protein market. The first step is developing new varieties of mung bean, a new crop here in the United States. Farmers in Asia have grown mung bean for hundreds of years. This crop is uniquely positioned to…

The Iowa State research enterprise received $284.2 million in external sponsored research funding for the 2022 fiscal year that closed on June 30, 2022, a new record for the university. This total included $198.2 million in federal research funding and $86 million in non-federal research support, both new university benchmarks in their respective categories. The…

Through CRISPR and other gene-editing technologies, researchers and developers are poised to bring dozens – if not hundreds – of new products to grocery stores: mushrooms with longer shelf lives, drought-resistant corn and bananas impervious to a fungus threatening the global supply. A few, including a soybean variety that produces a healthier cooking oil, are…

James Vary has been waiting for nuclear physics experiments to confirm the reality of a “tetraneutron” that he and his colleagues theorized, predicted and first announced during a presentation in the summer of 2014, followed by a research paper in the fall of 2016. “Whenever we present a theory, we always have to say we’re…

A new study led by Iowa State University researchers shows how artificial light has affected the natural seasonal processes of plants in urban regions of the United States. The study, published in the peer-reviewed academic journal PNAS Nexus, demonstrates how urbanization affects the natural world, resulting in noticeable changes for humans, said Yuyu Zhou, associate professor of…

Researchers at Iowa State University found significantly different state tax rates affect where new businesses set up shop near state lines. Their study published in the journal Small Business Economics shows the fourth greatest distortion in the U.S. is between Iowa and its northwest neighbor. “The probability of starting up on one side of the border versus…