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Despite negative consequences, benevolent sexism helps in search for mate

By Angie Hunt, Iowa State University News Service

Some women may like it when a man opens the door on a first date or offers to pay the bill at dinner, while others may find the gestures insulting. New research from Pelin Gul, a social psychologist and postdoctoral researcher at Iowa State University, provides an alternative explanation as to why some women respond positively.