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Iowa State University Professor of Marketing and John and Deborah Ganoe Faculty Fellow José Antonio Rosa.
12.23.2019

Here’s how you can be nudged to eat healthier, recycle and make better decisions every day

By The Conversation

Every day, we make important choices – about whether to feast on fries or take a brisk walk, whether to spend or save each paycheck, whether to buy the sustainable option or the disposable plastic one. Life is made up of countless decisions, and the idea of nudging people in the right direction, instead of relying on their internal motivation, has gained traction over the last decade. Iowa State University Professor of Marketing and John and Deborah Ganoe Faculty Fellow José Antonio Rosa explores how all this nudging work within the mind.